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Event Details
Please join us this Thursday, March 25th, for "Designing Communities of Care" with Will Evans.
Date: Thursday, March 25, 2010
Time: 6:00PM - 8:00PM (Social time from 6:00-6:30PM)
Location: Baiada Center for Entrepreneurship
Drexel University
3225 Arch Street, Philadelphia, PA 19104
Google Map: http://bit.ly/9kvEPP
About the Presentation
Social Interaction Design is not web design. It's not interaction design. It's about designing complex ecosystems that support conversation, collaboration, intimacy -- in short, community. Problem is, many people - even in the IxD world - don't understand what conversation is, or how to create engaging communities.
Many healthcare providers and startups are rushing to deliver on the promise of creating supportive online communities for people while simultaneously trumpeting personal health records and electronic health records at the same time creating potential privacy and trust issues.
To design Communities of Care, you must commit to writing a narrative of human behavior mediated through time and space. While great strides have been made over the last 40 years drawing on a rich history of Cybernetics and Human-Computer Interaction, those models of interaction are limited in explaining social and psychological modalities of social interaction in physical space and particularly in mediated online spaces which is becoming more the norm for collective and collaborative group social interactions in the health and wellness industry.
About Will Evans
Will
Evans is Director, Experience Design for Semantic Foundry with 14 years
industry experience in interaction design, information architecture,
and user experience strategy. His experiences includes directing UX for
social network analytics and terrorism modeling at AIR Worldwide, UX
Architect for social media site Gather.com.
He worked at Lotus/IBM where he was the senior information architect,
and for Curl - a DARPA-funded MIT project when he was at the MIT
Laboratory for Computer Science. Prior to Curl, Will was an interaction
designer for Dataware working on various search (Northern Light) and KM
related product suites including KM Suite II and QueryServer.
Will
earned an mba as well as masters degrees in human-computer interaction
and cognitive psychology. His passions include design and critical
theory, information architecture, information visualization and red
wine. He lives in Washington, D.C., drinks far to much coffee, wears
only black, and was Design Co-Chair for the IxDA’s Interaction 10
conference in Savannah, Georgia in February, 2010. He was recently
elected to the board of directors of the Information Architecture
Institute.
About Amy Cueva
Amy Cueva is Founder, Chief Experience Officer, and Healthcare Principal at Mad*Pow, an experience design agency. She partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes. She has built Mad*Pow's user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements.
She was selected as one of Mass High Tech’s Women to Watch in 2009 and grew Mad*Pow along her business partners, Will Powley, and Bradley Honeyman to be noted as one of Inc 500’s fastest growing privately held companies in 2009. She is the secretary and one of the charter members of the NH UPA and is speaking at the 2010 IA Summit in Phoenix, AZ and the 2010 International UPA Conference in Munich, Germany.
About Our Sponsor, Digitas Health
Counting
as clients many of the world’s leading pharmaceutical, bioscience, and
medical device companies, Digitas Health is a next-generation marketing
agency that helps build healthcare brands that patients, caregivers,
and healthcare professionals feel confident turning to and recommending
when they are sick, in need, or helping others. With offices in
Philadelphia, New York, and London, Digitas Health is the health agency
of Digitas, a member of the Paris-based Publicis Groupe S.A. (Euronext
Paris: FR0000130577), the world’s fourth-largest communications group
and second-largest media counsel and buying group, and a global leader
in digital and healthcare communications.
About PhillyCHI
PhillyCHI
is the Philadelphia region's chapter of the ACM SIGCHI, an
interdisciplinary academic and professional group interested in
Human-Computer Interaction, User Experience, Usability, and other
related disciplines. PhillyCHI holds monthly meetings and socials to
network and discuss current topics in HCI. Learn more at http://phillychi.acm.org/
Questions?
Please contact the PhillyCHI Officers at phillychi@gmail.com.
When & Where
Baiada Center for Entrepreneurship
3225 Arch Street
Philadelphia,
PA 19104
Thursday, March 25, 2010 from 6:00 PM to 8:00 PM (ET)
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Hosted By
PhillyCHI
PhillyCHI is the Philadelphia region's chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines.
PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://phillychi.org or follow along on Twitter at @PhillyCHI.
